W is a multiple award-winning, leading consumer and corporate marketing communications and PR firm founded in 2009 with offices in London, Newcastle, Amsterdam, Singapore and Kuala Lumpur. Jay Flaxman Studio developed a completely bespoke website refresh for W that communicates the services, energy and creativity the agency delivers for its clients as it earns them attention.

The challenge was to create an experience to make the user journey more engaging and intuitive across a wide spectrum of case studies and service sectors. A bold monochromatic colour palette of yellow, black and white was suggested alongside the use of brackets from the brand identity, to add a dynamic edge to the layouts.

Our work began with the planning and structure of content to allow the future adoption of the design across all W Group offices. The project was overseen by the W project team, Board Director, Annabel Martinez-Fox and Creative Director, Scott Dimbleby.