Change Your Lens, Change the Story.
Our view can add drama and a whole different perspective. It can change our view of the world or just how we see one special moment in time. Canon want to encourage their customers to not just capture a moment, but tell a story.
A specialist lens that’s designed for a specific focal length will always deliver an optimal result compared to one that covers many. The RF and RF-S Series lenses are designed to further connect photographers, cinematographers and filmmakers. everywhere to the moments and images they create with an undeniably quality the second you attach it to the camera.
We developed the marketing strategy and advertising campaign creative. Working with a Canon’s local production team we created a series of images and video that was shot on location in Cape Town, South Africa, and features a celebrated dancer and Olympic Athlete Chelsea Samuels as well as official Canon Ambassador, Nina Zimolong. We shot all content with the series of lenses that the campaign focussed on, entry level Canon RF and RF-S lenses.
